The Right to Object: When Can a Company Say No?

Under Article 21, individuals can object to processing based on:

• Legitimate interests
• Direct marketing (this is an absolute right)
• Tasks carried out in the public interest

Once someone objects, you must stop processing unless you can demonstrate compelling legitimate grounds that override their interests.

💡 Tip:

Keep your marketing opt-out system tight. If someone opts out and keeps receiving emails, that’s a fast track to a complaint.