2 of 5: How to Handle Objections to Direct Marketing Under UK GDPR
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2 of 5: How to Handle Objections to Direct Marketing Under UK GDPR

Under Article 21 of UK GDPR, individuals can object to direct marketing at any time. Learn how your company must respond — and what compliance looks like in practice. Marketing teams rely on data to reach the right audience — but under Article 21 of the UK GDPR, individuals have an absolute right to object…

1 of 5: Understanding the Right to Object Under UK GDPR (Article 21)
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1 of 5: Understanding the Right to Object Under UK GDPR (Article 21)

The UK GDPR grants individuals the right to object to certain types of data processing. Learn what Article 21 means for your company and how to stay compliant. Companies today rely on data to drive decision-making, marketing, and operational efficiency. But under the UK General Data Protection Regulation (UK GDPR), individuals have the right to…

The Right to Object: When Can a Company Say No?

The Right to Object: When Can a Company Say No?

Article 21 of the UK GDPR gives people the right to object to certain types of data processing. Learn how your company should handle objections. Under Article 21, individuals can object to processing based on: Once someone objects, you must stop processing unless you can demonstrate compelling legitimate grounds that override their interests. 💡 Tip:…