5 of 5: Article 23 — Restrictions on Data Subject Rights and What They Mean for Your Business

5 of 5: Article 23 — Restrictions on Data Subject Rights and What They Mean for Your Business

Article 23 of the UK GDPR allows certain restrictions on data subject rights — but only in defined cases. Learn when this applies and how your company must respond. Most GDPR rights — including the right to access, object, and erase — are strong and enforceable. However, Article 23 of the UK GDPR gives the…

4 of 5: When Can You Use Automated Decision-Making? Legal Bases and Safeguards Explained
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4 of 5: When Can You Use Automated Decision-Making? Legal Bases and Safeguards Explained

UK GDPR Article 22 restricts automated decisions — but there are exceptions. Learn when you can use automation lawfully and what safeguards you must have in place. Article 22 of the UK GDPR generally prohibits companies from making decisions based solely on automated processing that have a significant or legal effect on individuals. However, there…

3 of 5: What Article 22 Says About Automated Decisions — and Why It Matters
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3 of 5: What Article 22 Says About Automated Decisions — and Why It Matters

Article 22 of the UK GDPR restricts fully automated decisions that impact individuals. Understand what this means for AI, recruitment tools, and data-driven profiling. As companies adopt automation in everything from hiring to credit scoring, it’s vital to understand the limits imposed by Article 22 of the UK GDPR. This provision protects individuals from being…

2 of 5: How to Handle Objections to Direct Marketing Under UK GDPR
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2 of 5: How to Handle Objections to Direct Marketing Under UK GDPR

Under Article 21 of UK GDPR, individuals can object to direct marketing at any time. Learn how your company must respond — and what compliance looks like in practice. Marketing teams rely on data to reach the right audience — but under Article 21 of the UK GDPR, individuals have an absolute right to object…

1 of 5: Understanding the Right to Object Under UK GDPR (Article 21)
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1 of 5: Understanding the Right to Object Under UK GDPR (Article 21)

The UK GDPR grants individuals the right to object to certain types of data processing. Learn what Article 21 means for your company and how to stay compliant. Companies today rely on data to drive decision-making, marketing, and operational efficiency. But under the UK General Data Protection Regulation (UK GDPR), individuals have the right to…

Article 13 vs Article 14 of the UK GDPR: What’s the Difference and Why It Matters
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Article 13 vs Article 14 of the UK GDPR: What’s the Difference and Why It Matters

Understand the key differences between Articles 13 and 14 of the UK GDPR, and why your company must tailor privacy notices depending on how personal data is collected. Companies often overlook the difference between Article 13 and Article 14 of the UK GDPR — yet getting this wrong can lead to non-compliance and ICO scrutiny….

When Can You Refuse a Data Subject Request?
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When Can You Refuse a Data Subject Request?

Under GDPR, companies can refuse rights requests that are manifestly unfounded or excessive. Learn when and how to lawfully say no. You can refuse to act on a GDPR request if it’s manifestly unfounded or excessive. This includes: If you refuse, you must: 💡 Tip: Keep a clear record of all refused requests and your…

Verifying Identity Before Fulfilling a GDPR Request
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Verifying Identity Before Fulfilling a GDPR Request

You can ask for ID before fulfilling GDPR requests — but only when necessary. Here’s how to verify identity without breaching privacy. The UK GDPR allows companies to request ID if they have reasonable doubts about the identity of the requester. But be careful — asking for too much ID or failing to protect it…

Responding to Data Subject Requests: Timelines and Exceptions
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Responding to Data Subject Requests: Timelines and Exceptions

Companies must respond to GDPR rights requests within strict timeframes. Here’s what counts as a valid request — and when deadlines can be extended. The default timeline to respond to data subject rights requests (access, erasure, objection, etc.) is one calendar month. You may extend this by two months if the request is: But —…

Article 13 vs Article 14 of the UK GDPR: What’s the Difference and Why It Matters
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Article 13 vs Article 14 of the UK GDPR: What’s the Difference and Why It Matters

Understand the key differences between Articles 13 and 14 of the UK GDPR, and why your company must tailor privacy notices depending on how personal data is collected. Article 13 vs Article 14 of the UK GDPR: What’s the Difference and Why It Matters Companies often overlook the difference between Article 13 and Article 14…